Top tips for a sustainable business
It is essential that businesses in the 21st century are aware of how their processes and products have an effect on the environment. In a world where there is a threat of global warming, an ever decreasing supply of natural resources and an uneven distribution of those resources throughout the world, sustainability activities need to be built into every company’s infrastructure.
At the same time being open about how you are contributing to green issues is also likely to give your company extra credibility in the eyes of its target market. We all want to feel we are playing our part in preserving our environment and holding off global warming so people feel good when they do it third party in buying a product. It also facilitates the profile of a company who is not just out to make profits but is also concerned about the way we live. This builds trust and loyalty.
So, let’s look at some top tips for creating a viable sustainable business:
- First of all, you need to determine what sustainable activities you can integrate into your daily procedures or processes. You need to therefore stand well back from the routines you have become accustomed to in order to gain a clear overview of your systems. Then, with the heads of each department, consider which changes can be instigated, taking into account the effect it may have on the overall product and budget.
- It’s not always the big changes that matter. It could be a case of considering whether you need those tons of receipts? Would it be easier to go paperless? Can that mountain of hard-copy communications and reports be saved on a computer drive? How can reports and communications in the future to facilitate a paperless environment?
- Share your activities with your clients. It is refreshing to see companies promoting sustainability issues instead of just the latest offers. It builds trust and loyalty.
- For sustainability to work across your company, your team needs to be on board too. That means you need to think about hiring employees who also buy into your green policies. They need to be educated in green developments and play a part in changes within the business. You know it is really working when they come to you with new ideas.
- Going green is adding an extra layer to the work you do on a daily basis. You need to lead the way with this and innovate new ideas in meetings specifically set up for sustainability issues alone. Employees need to see how seriously you take it.
- It also offers an opportunity to network with other businesses on a new level. Partnerships and collaboration can lead to a more streamlined approach in sustainability and can also be productive in other business areas.
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